Monday, February 21, 2011

CEO as Editor (Jack Dorsey)

I often listen to Stanford’s Entrepreneurial Thought Leaders podcast, but there's a particularly good one this month with Jack Dorsey.  Best known as the co-founder of Twitter, he’s a wonderful speaker: short, clear, to-the-point, with great takeaways like:
“Make every detail perfect, and limit the number of details.”
“Expect the unexpected; and wherever possible, be the unexpected.”
He wraps this in the idea of “CEO as editor”, how leaders should be responsible for the story of their organization: hiring (the cast), internal and external communication, and attracting customers and investors. Apple, he reminds us, is one of the truly great story-telling organizations: their business cycle revolves around events and unveilings.
His talk is about 30 minutes: perfect for a commute.