Saturday, January 28, 2006

gizmag Article: On-product magazines could change the media landscape

Here's an idea: On-product magazines , little magazinelets attached to common grocery store consumer products like bottled water. The pages are designed to withstand refrigeration without going bad with condensation.

The company that makes it, ModernMedia Concepts, apparently has a patent on the idea, but I wonder how defensible it is. Spitfire Ventures' FingerTip books, is very similar and probably more durable.

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