Wednesday, July 06, 2005

WSJ.com - Kodak Sharpens Digital Focus On Its Best Customers: Women

WSJ.com - Kodak Sharpens Digital Focus On Its Best Customers: Women: "When film ruled home photography, women took about two-thirds of all pictures and ordered most of the prints, according to industry statistics. But things changed when digital cameras began horning in on film's turf: Suddenly men got behind the camera -- and many of the shots ended up trapped inside a computer."

Photography is an interesting field to compare gender roles and preferences. Are men typically more involved when the endeavor involves cables and lots of buttons?




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