Fader's view of the future includes scenarios such as the following: A consumer is watching a baseball game on TV and has a laptop by the couch. With the laptop, the viewer calls up a replay of recent action via MLB.com. 'Things are clearly moving in that direction,' says Fader. 'I'm never going to watch 'Grey's Anatomy' over a [portable] wireless device, but I may watch a preview before seeing it on TV.'
Thursday, July 13, 2006
Online Video: The Market Is Hot, but Business Models Are Fuzzy - Knowledge@Wharton
My alma mater discusses the future of TV, especially given the rise of Youtube and Guba. My old marketing prof says: